
Holistic Business & Profit First Coach
Supporting big-hearted wellness professionals to build consistent income with more ease and less overwhelm through strategy, mindset and simple systems.
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Listen to the Podcast
In The Light Seekers’ Lounge, we share stories and conversations about growing through life’s challenges, leading with heart, and creating a business that feels good on the inside.
Download the free Playbook
Calm, Consistent Cash: The Playbook is your free guide to creating simple money rituals, understanding your numbers, and building consistent income in a way that aligns with your values. A gentler way to grow starts here.
Coach with Me
I utilise a combination of technical knowledge and experience, a love of systems and simplicity, gentle guidance and a little bit of woo-woo (with a liberal sprinkling of fairy dust) to help you create a business and life that you love.


As well as being a Certified Coach and Profit First Professional, I would describe myself as a Mum to all boys, wife, podcaster, creative spirit, voracious reader, introvert, and super-calm optimist. Coaching incredible humans (like you!) absolutely lights me up and brings me joy. I love to help women understand their own why and values, set up systems and build a thriving, wholehearted business that sets their soul on fire. I feel so darn lucky each and every day that I get to do it!
Want to feel more calm when it comes to your business finances?
My mission is to help service-based business owners feel calm and confident with money—so they can pay themselves, serve with heart, and grow a business that supports their life.
Instead of feeling overwhelmed by numbers or confused about where your cash is going, I can show you how to set up simple systems that help you feel more in control of your business finances. Together, we create a rhythm that works for your unique business—so you can start paying yourself consistently, make clear financial decisions, and build a business that supports your life, not the other way around.
Listen to the Podcast
The Light Seekers’ Lounge is a cozy corner of the internet where we talk about how to keep seeking light—even when life or business feels hard.
Hosted by Holistic Business Coach, Profit First Mentor and Mum, Annie Love, this podcast is for women balancing life, business, and the messy middle. Through raw conversations and solo episodes, Annie explores what it really looks like to build a meaningful, profitable business while staying true to your values.
Whether we’re diving into mindset, money, business strategy, grief, growth, or simply the art of being human—you’ll find honest stories, practical tools, and gentle encouragement to help you keep going. We’re not here for hustle. We’re here for heart-led action, clarity, and compassion. Because you deserve to thrive in life and business.
What My Coaching Clients Say
With Annie’s support, I have faced my greatest fears and let go of the beliefs that were holding me back. Things that I once found so terrifying are now done with ease and confidence. My self-worth and belief in what I have to offer the world has grown exponentially in the time we have worked together.
Kim Rooney ● Pure Presence
After my coaching series with Annie, I feel lighter and more open. As a result I feel like my relationships with those around me seem easier. I know Annie has helped me to allow my heart to be more open to the world around me and the people in it. Annie, thank you for being you, for sharing your light and inspiring me to find mine.
Stacey Hutcheson
In my business, I learnt I didn't have to rush things or do them all at once. I am allowed to prioritise my health. I can take my time, create space and chip away. I also experienced my creative spark being reignited after laying dormant for a while. Annie Love, you are truly such a beautiful coach. I have loved every minute of our series.
Emma Dean ● Emma Dean, Musician & Creative Coach
ACCESS THE FREE PLAYBOOK:
Want more calm, consistent cash?

Discover a more gentle way to grow your business finances with Calm, Consistent Cash: The Playbook.
This free 5-page guide is designed for heart-led women in business who want to feel more confident with money—without living inside spreadsheets, stress or shame. Inside, you’ll learn how to create simple financial rituals, align your money mindset with your values, and get a gentle introduction to the Profit First system, plus access to an Instant Assessment calculator to see where your cash is really going.
It's your first step towards steady, soul-aligned income—calmly and consistently.



